Frische Luft

The Association Assistant for Creative Block. – BUY HERE

All of us who make a living from ideas know the power of associations. At work and in the evenings with friends, our ideas jump from one thing to another, from one topic to the next; our brains seem wired differently – they love making connections that others can’t find. Our neurons are constantly in action – particle accelerators of thought fusion. But all of us who make a living from ideas also know that dread when our minds go blank, when nothing is happening. Creative block. No thought wants to latch onto another. No image triggers the next. Where high-performance creative energy is usually reliably waiting at the starting line, always ready to break into a sprint of ideas, there’s now just a fog of cotton wool that refuses to lift. We know about the inspiring effect of unspecific stimuli and associations – the power of chance. But today, the air around us is stagnant. Nothing moves. Nothing clears the traffic jam in our heads. “Get some fresh air!” is what they say in creative circles at moments like these. And how many brilliant ideas originate right out there, where we let go? While running? Or in the shower? But sometimes we wish the fresh air would come to us – to our desk, to our studio. And sometimes wishes come true … Sebastian Jung goes out for you. With a brisk stroke, he captures everything he encounters. He brings together things that don’t seem to fit. Dissonance turns into creative energy. A fireworks display of associations in the mind. New connections form in the brain. Tension melts away. Ideas start flowing again. Something new breaks through. At first glance, *Fresh Air* is a compendium of chaotic sketches that would make any orderly, logically structured person cringe. What’s the point of this, and what good is it supposed to do? But if you open yourself up to Sebastian Jung’s “Association Assistant” and put your trust in it, then the sketches – drawn with light, casual strokes – unleash their power. They connect effortlessly, building new structures of thought without the burden of logical rigidity. Your ideas leap from image to image, skipping over what doesn’t inspire – only to see it anew the next time as the decisive creative booster.